Olympic Car Ads… N’est Pas?

March 6, 2014 Comments (2)

The Winter Olympics embrace the world. Because most countries cover different events at different times, the ads are unquestionably national in nature; sometimes that it a good thing.

In general, the ads were good. These are the ones I remembered:

  • The worst was probably the Nissan ad showing 5-4-3-2-1 red cars/trucks whizzing into and out of place. Simply a carny-like ad. They could do better.

  • The Honda bobbing Presidents head dolls for President Day sales got long pretty quick.

  • The Omega watch featuring a vintage Aston was very cool.

  • There was a Chevy Malibu ad that had a great V8 sound.

  • Audi’s “My Dad is an Alien” was very clever.

  • The Baby sitter in the Tahoe raising her pricing at the last minute was clever and made a point.

  • The used car ad featuring a man convincing his nit-picky parents that BMW Certified was good made you want to shoot old people, and stay at home if you are one.

  • The Cadillac ad highlighting a successful executive explaining why America is great, slamming Europeans (the French in particular), and driving the new ELR Caddy, was a bit over the top.

If you are a true patriot, Chauvinism makes you uncomfortable. Proclaiming ourselves exceptional is as distasteful as being told that we are not by Mr. Putin. The world knows our worth and generally judges us far better than we do ourselves. That is exceptional. Caddy has unquestionably come a long way, but I think I was more comfortable when it was under or even not stated. Let the numbers and the product speak. I think that is more American. 

What do you think?

Tags: Car Ads


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Comments (2)

  1. Spencer Merz:
    Mar 07, 2014 at 09:10 AM

    When I was a teenager (many years ago) the hubcaps were the thing. Next was overall lines.

  2. don Kein:
    Mar 07, 2014 at 11:09 AM

    I agree with you about the ELR spot, Pete. In fact, I just posted a critique of it to my column on caranddriver.com yesterday: http://blog.caranddriver.com/cadillac-elr-poolside-commercial-is-awesome-for-xenophobes-not-so-much-for-selling-cars-the-ad-section/#more-141675

    Have fun in Florida and keep up the great work!

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