MMR Blog

MMR Community Newsletter

Posted on March 7, 2014 Comments (0)

Beautiful, and All Too Brief

Online newsletters are basically the same words and images as print media. The words, whether printed on the screen or on the page, are pretty much the same. Images, no matter how dramatically framed, cannot compare to the “pop” they deliver when back-lit by a screen. This week’s images are by Michael Furman, undisputed master of automotive studio photography. Enjoy!

1933 Rolls Royce PII Continental photo by Michael Furman

1933 Rolls Royce PII Continental – photo by Michael Furman

Amelia! Amelia! Wherefore art Thou!

It is early Friday morning as you read this and we are beginning our first day of events at the Amelia Island Concours d’Elegance. Since it is somewhat earlier in the week as I write this, I am trusting that the weather is warm and all is dry. The forecast was not positively negative. Either way, look for our detailed reports next week.

1955 Ghia Gilda photo by Michael Furman

1955 Ghia Gilda –photo by Michael Furman

The Collier

The Collier family name has been synonymous with motorsports for decades. Until now, access to the Naples Florida based Collier Collection archives and their historically important cars has been denied to all but serious collectors, restorers, scholars, and historians. We have recently learned from several sources that, in a partnership with Stanford University’s Revs Institute, the museum will soon be open to the public. This is exciting news and we will happily pass on details as they are confirmed.

1969 Shelby GT500 photo by Michael Furman

1969 Shelby GT500 – photo by Michael Furman

Gold Medal Ads

The Winter Olympics have nothing whatsoever to do with cars. Then again… without car ad revenue there wouldn’t be television coverage. We did a quick Picks & Pans on the auto ads. We look for your thoughts.

2014 Bugatti Vitesse photo by Michael Furman

2014 Bugatti Vitesse – photo by Michael Furman

Have a great weekend wherever you may be and if it is on the 18th fairway at Amelia on Sunday, say “Hi.” (I’m the one in the burgundy MMR logo cap.)

Peter Bourassa

2010 Porsche 911 GT3 RS 3.8 photo by Michael Furman

2010 Porsche 911 GT3 RS 3.8 – photo by Michael Furman

1975 Porsche 911 Turbo photo by Michael Furman

1975 Porsche 911 Turbo – photo by Michael Furman

1914 Flying Merkel photo by Michael Furman

1914 Flying Merkel – photo by Michael Furman

1959 Jaguar XK-150 Roadster photo by Michael Furman

1959 Jaguar XK-150 Roadster – photo by Michael Furman


Olympic Car Ads… N’est Pas?

Posted on March 6, 2014 Comments (2)

The Winter Olympics embrace the world. Because most countries cover different events at different times, the ads are unquestionably national in nature; sometimes that it a good thing.

In general, the ads were good. These are the ones I remembered:

  • The worst was probably the Nissan ad showing 5-4-3-2-1 red cars/trucks whizzing into and out of place. Simply a carny-like ad. They could do better.

  • The Honda bobbing Presidents head dolls for President Day sales got long pretty quick.

  • The Omega watch featuring a vintage Aston was very cool.

  • There was a Chevy Malibu ad that had a great V8 sound.

  • Audi’s “My Dad is an Alien” was very clever.

  • The Baby sitter in the Tahoe raising her pricing at the last minute was clever and made a point.

  • The used car ad featuring a man convincing his nit-picky parents that BMW Certified was good made you want to shoot old people, and stay at home if you are one.

  • The Cadillac ad highlighting a successful executive explaining why America is great, slamming Europeans (the French in particular), and driving the new ELR Caddy, was a bit over the top.

If you are a true patriot, Chauvinism makes you uncomfortable. Proclaiming ourselves exceptional is as distasteful as being told that we are not by Mr. Putin. The world knows our worth and generally judges us far better than we do ourselves. That is exceptional. Caddy has unquestionably come a long way, but I think I was more comfortable when it was under or even not stated. Let the numbers and the product speak. I think that is more American. 

What do you think?

Tags: Car Ads